Burts Bees may not vegan, but they ARE cruelty-free. The PETA website has a complete list of companies (which includes Burts Bees) that have undergone very stringent scrutiny. If because they are owned by Clorox, you dont want to give them money, then good luck to you. These big companies will inevitably own SOMETHING that you buy. Be realistic. This is for people who dont want to use specific products that were tested on animals. Whoever said that Nivea and Almay are cruelty-free needs a wake up call. They can put that on their label as long as the final product wasnt tested on animals, and they are not found on ANY of the complete lists. As for the app, its not even close to a complete list.